Capabilities

Five disciplines.
One visual world.

From the first decision to the final frame, Atom2Adam directs and produces how brands, places and experiences are seen.

Global creative consultancy & media agency. Commissioned worldwide · Operating from Calgary, Canada.

The consultancy decides. The other four make.

01. Consultancy & Creative Direction

The consultancy — deciding how a place, a brand or an experience should be seen, and what not to make.

  • Creative consultancy
  • Visual strategy
  • Brand and campaign strategy
  • Concept development
  • Art direction
Explore Consultancy & Creative Direction, and 8 more of its services
The roof and awning of an ice cream shop from directly above, cars parked along the front — a framing reference
Frame
Calgary at dusk from above the Bow River — the last light on the towers, the reference for how the light should feel
Light
The lettering on a café's black awning over a brick front — a typographic reference
Type
Weathered timber barn doors behind a wedding hall's stage — a material reference
Material
Sunrise above a low cloud layer, forested ridges breaking through the mist — an atmosphere reference
Atmosphere

02. Film

Cinematic film for places, brands and people — held long enough to feel.

  • Brand films
  • Hospitality films
  • Property films
  • Wedding films
  • Campaign films
Explore Film, and 2 more of its services
Directly above a café's espresso bar, turning slowly: two baristas at the machine, rows of cups along the counter

03. Photography

Stills that treat light as a second subject.

  • Architecture
  • Interiors
  • Hospitality
  • Lifestyle
  • Editorial
Explore Photography, and 3 more of its services
A single skin track curving up an untouched snow bowl toward a corniced col, two small ski tourers ahead under a deep blue sky

04. Aerial

Scale, geography and environment — the frame only altitude can make.

  • Aerial cinematography
  • Drone film
  • Aerial photography
  • Landscape cinematography
  • Architectural aerials
Explore Aerial, and 1 more of its services
Open Alberta country stretching to the Rockies beyond the estate's trees — road, river, property and mountains in one frame from altitude

05. Post-Production

Where atoms become a whole — editing, colour, sound and finishing.

  • Editing
  • Colour grading
  • Sound design
  • Music direction
  • Retouching
Explore Post-Production, and 3 more of its services
The pool from directly above: water, deck, loungers and the shadows of spruce — the finished frame

Three frames become a sequence; the sequence becomes one finished frame.

Worlds we work in

Where the work lives.

  1. 01 /

    Hospitality & Food

    Cafés, ice cream shops and a ranch lodge — the rooms people want to spend their mornings in.

    Cafés 5Restaurants 1Ice Cream Shops 1Lodges & Stays 1

    The espresso bar from directly above: the machine, the cups, two baristas at work

  2. 02 /

    Brands & Campaigns

    Films for the people who do the work — operations, craft and country, at the scale they happen at.

    Brand & Campaign 5Churches 2

    A flatbed load on a foothills road, from above

  3. 03 /

    Cities & Landscapes

    Calgary, Canmore and the Rockies — the places the work lives in, on the reel and in the case studies.

    4 films on the reelCities & Places 4

    Downtown Calgary from above the Bow River: the Calgary Tower, the Bow tower and the bridges under a bright evening sky

The Atom2Adam Commission

One direction.
Every frame.

One project. One creative direction. One cohesive visual world.

  1. 01Creative direction
  2. 02Photography
  3. 03Film
  4. 04Aerial
  5. 05Editing
  6. 06Colour
  7. 07Sound
  8. 08Delivery

From the first reference to the final file, one creative direction owns the whole.

Not five suppliers to coordinate. One agency that decides, makes and finishes.

How a commission is structured

Selected work

17 projects

  1. 01MacKay's Ice CreamIce Cream ShopsCochrane, AlbertaAerial · Film · Photography · Post-Production
  2. 02Fields and ForestBrand & CampaignRadium Hot Springs, British ColumbiaAerial · Film · Post-Production
  3. 03Downtown CalgaryCities & PlacesCalgary, AlbertaAerial · Film · Post-Production
  4. 04Mountain and ForestCities & PlacesRadium Hot Springs, British ColumbiaAerial · Film · Post-Production
  5. 05Route 22 Art GalleryBrand & CampaignCochrane, AlbertaAerial · Film · Photography · Post-Production
  6. 06St. Peter's Lutheran ChurchChurchesCochrane, AlbertaFilm · Creative Direction · Post-Production
  7. 07Analog CoffeeCafésCalgary, AlbertaAerial · Film · Photography · Post-Production
  8. 08Grain and CattleBrand & CampaignAerial · Film · Post-Production
  9. 09Sunny Side UpRestaurantsCochrane, AlbertaAerial · Film · Photography · Post-Production
  10. 10Found Books & ShopCafésCochrane, AlbertaAerial · Film · Photography · Post-Production
  11. 11Covet Sips + SweetsCafésCochrane, AlbertaAerial · Film · Photography · Post-Production
  12. 12Cochrane Coffee TradersCafésCochrane, AlbertaAerial · Film · Photography · Post-Production
  13. 13Shire Ridge LodgeLodges & StaysBragg Creek, AlbertaAerial · Film · Photography · Post-Production
  14. 14BownessCities & PlacesBowness, Calgary, AlbertaAerial · Film · Post-Production
  15. 15church: untitledChurchesVancouver, British ColumbiaAerial · Film · Post-Production
  16. 16Sunrise HikeCities & PlacesAlberta foothillsAerial · Film · Post-Production
  17. 17Westgate CafeCafésSalmon Arm, British ColumbiaAerial · Film · Photography · Post-Production
All work The reel

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